With endless possibilities for creating digital signage in Dubai, entering the industry for the first time may seem daunting. We know there is a lot to consider, from technical set-up to scheduling, brand guidelines, and creating designs that work well on the screen. Fear not, we are here to share a few basic principles and digital signage tips. 

Read these and we are sure you will be well on your way to creating clear, beautiful, and engaging content. Let us start now. 

Designing digital signage is not like designing any other digital media. Irrespective of the format you are working on, great design revolve around the fundamental principles of simplicity, responsiveness to the audience, clarity, and not to forget – creativity. Additionally, there are a few important differences to bear in mind when you create your digital signage in Dubai.

Check the following before you create your digital signage in Dubai. 

Clarity and simplicity 

Typography and color plays a paramount role in shaping the foundation of your digital signage. Words are weaved in the tapestry of colors and background. You miss any one of them and you are lost. So, how to ensure that you do not mess with colors and text? 

The rule goes simple – use light text on dark backgrounds and never try to pack your design with too much text. It will help you keep the font size as large as possible and improve the readability of your signage. 

Remember, ratios, resolutions, and safe areas 

Along with simple and clear messaging, it is also vital to remember a few technical principles of digital design. It includes safe area, such as a buffer space around the edge of your design elements. You must also know the resolution and aspect ratio of your digital signage screens. 

Make the most of the message scheduling and duration 

Use content scheduling software that helps you schedule your content in advance. It means that you can easily rotate your designs and messaging as much as or as little as you want. Do it the way it suits your target audience. 

For example, a digital signage for high footfall areas will need to rotate your content at least 10 times a day or say the screen will flash every 5 seconds. On the other hand, if you are designing a signage for a static audience, it is better to keep the message duration for longer. It will not overstimulate the message and the viewers will not feel bombarded with the content. 

If you want to create stunning digital signage in Dubai, reach out to us.